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Buying / Retail Analysis2021-2025
Retail Analysis & Communication
Fashion Merchandising & Design, Virginia Tech

- Role
- Fashion Merchandising & Design, Virginia Tech
- Objective
- Analyze retail performance data and communicate the findings clearly, in both numbers and visuals.
- Tools
- ExcelData AnalysisVisual Communication
- Result
- A complete written analysis (PDF below) paired with a supporting visual and mood board.
Challenge
Make sense of messy retail data and turn it into a recommendation a buyer could actually act on.
Approach
Cleaned and analyzed the data in Excel, then framed the takeaways visually so they would land with a non-technical audience.
Outcome / What I Learned
A clear, evidence-backed recommendation communicated in a format buyers and merchandisers could use.
Gallery
