Lauren Peyton
Fashion Merchandising + Design
California, USA · Open to relocation · LinkedIn · lcpeyton24@gmail.com
Fashion Merchandising graduate with hands-on experience in buying, trend forecasting, budget tracking, and product development. Strong analytical skills with experience managing purchase orders, supporting seasonal assortments, and collaborating cross-functionally. Seeking an Assistant Buyer, Merchandising, or Wholesale role within a fashion organization.
Experience
Marketing Coordinator · Keller Williams Realty
May 2026 to Present- Partner with 270+ agents and leadership members across teams, turning competing requests into 5+ office-wide initiatives delivered every month.
- Own brand and visual merchandising standards across 4 digital platforms, producing 20+ marketing materials monthly and holding one consistent presentation at every customer touchpoint.
- Source and coordinate 75+ vendors and partner content, running multiple concurrent projects against deadlines and quality standards without a missed delivery.
Sales & Merchandising Associate · Phosphene Studio
July 2025 to April 2026- Supported daily retail operations across a 400+ piece floor, resetting 6+ merchandising and window displays a month to keep new arrivals and key stories front of house.
- Styled 20+ customers a week, using product insight and trend-driven recommendations to build complete looks that moved units beyond the single piece they came in for.
- Produced 8+ product-focused social posts a month, giving the store a consistent content cadence that carried brand awareness into in-store traffic.
- Conducted quarterly trend forecasting 3 seasons in advance, delivering 4 reports a year tailored to the store's target market and used to shape what the floor bought next.
Apparel Buyer & Coordinator · Virginia Tech Club Sports
Aug 2022 to May 2025- Led seasonal assortment planning across 6 seasonal buys, selecting apparel styles, colorways, and quantities aligned with team demand and budget parameters for 4 different sports teams.
- Built and maintained relationships with 10+ apparel vendors, negotiating competitive pricing and quality standards so each team's budget went further every season.
- Managed 30+ purchase orders and tracked budgets in Excel across 3 academic years, monitoring quantities, cost, and balances to close each season within its allocation.
- Collaborated cross-functionally with finance and external partners across all 4 teams to support purchasing decisions, acting as the single point of contact between athletes, administrators, and vendors.
Campus Manager · Fresh Prints
Aug 2021 to May 2022- Managed custom apparel sales and client orders as the sole campus operator, generating $11,400+ in revenue in a single semester.
- Created 25+ promotional pieces and coordinated production timelines on a 2-4 week turnaround using Adobe Illustrator, Photoshop, and Canva Pro, delivering every order on schedule.
- Managed 15+ clients over two semesters, converting roughly a third into repeat business while continuing to bring in new accounts.
Education
Bachelor of Science, Fashion Merchandising & Design, Virginia Polytechnic Institute & State University
Aug 2021 to May 2025Linking Lives Study Abroad, Marketing, Franklin University, Lugano, Switzerland
Jan 2024 to April 2024Skills & Tools
Merchandising: Assortment Planning · Trend Research & Forecasting · Budget & Purchase-Order Tracking · Product Selection · Vendor Sourcing · Visual Merchandising
Creative: Styling · Mood Boards · Fashion Illustration · Product-Focused Social Content · Creative Direction · Brand Storytelling
Software: Adobe Illustrator · Adobe Photoshop · Canva Pro · Microsoft Excel · PowerPoint · Adobe InDesign
Strengths: Cross-Functional Collaboration · Customer Insight · Presentation · Organization · Communication